Olivia Florance Legal Website

Olivia Florance was setting out to start her own law firm, servicing clients across Adelaide and Kangaroo Island, and needed both a brand and a website from scratch to promote her new business and her full range of services.

Key problems we started with:

• A brand-new practice with no existing brand identity — no logo, no brand colours, no business cards, no online presence at all
• No way to convey 15+ years of legal experience or the trust expected of a legal practice
• No clear way to explain the full breadth of services or her mobile, flexible service model
• No story about Olivia herself, her background or why clients should choose her
• Clients searching on mobile had nothing to find

We built the site on Squarespace with a warm, professional design that positions Olivia as an experienced, approachable South Australian lawyer while making her full range of services easy to find and understand.

• Personal, trust-led hero: A professional photo of Olivia at the Supreme Court front-and-centre, paired with a clear statement of her experience and the personal, compassionate service she provides.
• Three pillars of trust: 'Extensive Experience', 'Professional & Compassionate' and 'Flexible Contact' immediately communicate what makes Olivia different — especially her mobile legal service that travels to clients.
• Clear service grid: All nine service areas — Wills, Power of Attorney, Advanced Care Directives, Estates, Police Matters, Civil Matters, Notary Public and Kangaroo Island legal services — laid out as scannable cards with individual 'Learn More' pages.
• About Olivia story: A dedicated section shares her Adelaide Hills upbringing, her father's policing background, her double degree in Psychology and Law, and her admission to the Supreme Court and High Court — building immediate credibility and connection.
• Real testimonials: Four genuine client testimonials front-and-centre, speaking to Olivia's warmth, efficiency and value.
• Mobile-first build: A responsive Squarespace layout that works smoothly on phones, where most clients first search for legal help.
• Kangaroo Island presence: A dedicated section for her KI legal services and Kingscote office, so regional clients know they're catered for.
• Brand identity from scratch: We designed Olivia's logo, brand colour palette and business cards, then carried that identity consistently through the website so every touchpoint feels like one cohesive practice.

The new site gave Olivia Florance Legal a confident, professional online presence that matches the calibre of her legal work.

• A warm, trustworthy first impression that reflects 15+ years of legal experience
• All nine service areas clearly explained with dedicated detail pages
• A personal 'About Olivia' story that builds immediate credibility and connection
• Real client testimonials surfacing the compassion and efficiency clients experience
• A mobile-first build that works smoothly for clients searching on the go
• Clear, flexible contact paths reflecting Olivia's mobile legal service model
• A cohesive brand identity — logo, brand colours and business cards — designed from scratch and carried consistently across the website and print collateral